Savvy Internet retailer taps Icovia for a fully integrated space planning and ecommerce solution.
FurnitureFind.com added the Icovia Space Planner to their website in December 2004 including full product catalog and ecommerce integration. The installation demonstrates Icovia's full potential as a lead generation and end-to-end ecommerce solution.
Beginning as a tiny storefront in Michigan in 1952, FurnitureFind.com has grown to become one of the internet's largest complete home furnishings sources. Now operating over 100,000 square feet of showroom, shipping, receiving, warehouse, data and call center service facilities, FurnitureFind.com is a leading Internet retailer.
FurnitureFind.com sees Icovia's Product Catalog Integration (PCI) capabilities through to its full conclusion-ecommerce. Because this savvy Internet retailer is able to complete customer orders online, Icovia is positioned to provide a powerful alternative method for customers to browse products, build their furnished rooms and submit their orders online seamlessly through FurnitureFind.com's existing shopping cart capability.
The result is a compelling adjunct to conventional online catalog experience. The key aspects of category browsing, access to photos and other detailed product information are mirrored within Icovia's rich planning environment, but the customer also enjoys the benefits that underlie the core values of Icovia: seeing how products fit in their home and the ability to save, email and print their plans.
All the while, Icovia delivers on another important promise: lead capture. Users who save, email or print their plans need to register, allowing FurnitureFind.com to market their products and services to qualified buyers. And the number of new leads that register with FurnitureFind.com through Icovia in just two months can be measured in the thousands.
In a December interview with Furniture Today, Icovia customer Ken Kwit, President of FurnitureFind, said, "A scalable room planner [Icovia] was added six months ago and is paying huge dividends in increasing the percentage of shoppers who are converted into purchasers."
"It's bumped up our conversion rate quite a bit. It's also given us a gold mine of information on what people are adding to their rooms and other marketing information that has made us smarter retailers. Sales, of course, are up dramatically as well," Kwit said.